What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Effective public policy requires clear communication and public engagement. Here’s how to equip future policymakers with the ...

The words “mate” and the concept of “mateship” make for a deeper dive into Australian values. While the word “mate” is used ...

#77. State Forty Eight – Chandler Clean lines, smart typography, and a dead-simple silhouette of the state – State Forty Eight’s branding is a masterclass in making “local pride” look fresh. Their ...

In "Sex and the City," Carrie was basically the American Dream in Manolo Blahniks. But her provocative style might hit a little differently now that she's rich.

Ethos, pathos, and logos are referred to as artistic means of persuasion and are contrasted with non-artistic means: that is, with hard evidence, such as laws, witnesses, and contracts.

How to use logos 1. Understand your own logic. Take the time to sit with your argument and build a map of how your logic flows from the claim to the reasons for it.

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...

For example, the theory of mutually assured destruction (MAD) during the Cold War is a quintessential example of logos-driven reasoning, where the logic of nuclear deterrence shaped strategic policies ...

Examples of Ethos in Advertising. The Greek philosopher Aristotle used the terms "pathos", "logos" and "ethos" to describe three modes of arguing a point. "Pathos," the Greek word for "experience ...

One of the wonderful things about international football is discovering more about other nations’ identities through their style of football. If you read the seminal book about Dutch football ...