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Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an ...

The e.l.f. Perfect 10 Eyeshadow Palette is the perfect neutral eyeshadow palette that’s both creamy and blendable, as well as ...

There's no doubt about it, we all love a beauty dupe, especially when it's a Rare Beauty blush dupe. If, like the rest of us, you've been obsessing over Rare Beauty's liquid blush, then you'll be over ...

TikTok and YouTube. Whether you've been planning an intricate cat costume for months or it's a day-of situation, we've rounded up a few easy cat Halloween makeup tutorials that make it simple to ...

A shopper has wowed make-up lovers after showing off No7's velvet blush products which look 'almost identical' to Rare Beauty's viral blushes. Selena Gomez's make-up brand Rare Beauty is known for ...

(AP Photo/Richard Drew, File) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the ...

But last month, I purchased the ELF Camo liquid blush — which sells for about one-third of the price of the Rare Beauty version — and it left me pleasantly surprised. I decided to test out ...

The WandaVision Spin-Off Boasts an Enchanting Kathryn Hahn and a New Mystery. Hahn stars as ...