The Government should be helping to give buyers a ‘nudge’ towards electric vehicles through the use of incentives, Vauxhall’s ...

What do you think of the new look?Luxury car manufacturer Jaguar has unveiled a new logo ahead of its electric-only ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an electric-only brand. The launch included images and a short film, “Copy ...

Penn State has won a closely watched trademark fight over an online retailer’s use of its vintage logos and images.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

Jaguar has faced a wave of criticism following its controversial relaunch which saw it unveil a new logo and an advert with ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

For those reasons and more, this year’s Golden Calipers go to what might just be the best midsize luxury car of the 21st ...

It might, I suppose, have been worse. It could have followed the fund manager formerly known as Aberdeen to restyle itself as ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...