Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

Bethesda, United States, February 25th, 2025, ChainwireGlenn Chin, Chief Marketing Officer of Invincible GG and founder of ...

Dragon Age: The Veilguard might have sold more copies and made more money for EA if it had been a live-service game, the publisher's top brass appear to have suggested. Speaking to investors last ...

Arguably one of the most notable pieces of information therein is that live service games are EA’s largest money-maker by a wide margin, accounting for 74% of the company’s revenue in 2024.

EA Sports has finally released the Fantasy FC promo in EA FC 25 Ultimate Team, featuring some incredible live Fantasy FC and Fantasy FC Hero items. Here's an EA FC 25 Fantasy FC tracker to stay on ...

While phrases like ‘deeper engagement’ are about as meaningless as they come, the mention of ‘shared world features’ sounds like EA is alluding to the absence of live service elements.

EA has suggested that Dragon Age: The Veilguard would have performed better as a live-service game. Despite some positive feedback, The Veilguard failed to meet EA's sales expectations by 50%.

The next Battlefield game is expected to launch during EA’s fiscal year 2026, the company said today. Reporting its financial results for the third quarter of its current fiscal year ending ...

Dragon Age: The Veilguard may have underperformed, but it would have been an utter disaster as a live service game, and this is now very concerning for the fate of Mass Effect 5, given what EA is ...

Just like in EA FC 24, we expect the Fantasy FC promo to be a live promo, with the players included able to earn upgrades based on real-life performances. Fantasy FC Heroes were eligible for two ...

The logos depicting three potential names for Utah's NHL team have a familiar feel. They look like they came from EA Sports' NHL video game. Daily Faceoff's Frank Seravalli confirmed three logos ...

EA CEO is excited for Nintendo Switch 2, new console means potential benefits for many video game companies including EA, reaching new audiences. Industry leaders, including former PlayStation ...