As we approach the end of the year, marketing leaders from across categories share their key learnings from 2024 and their ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking media mix modeling for today’s complex consumer journey appeared first on ...

MIAMI, Dec. 3, 2024 /PRNewswire/ -- The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating ...

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The Mix Flip adheres to all of the common strengths and weakness that we've come to expect from the form factor, but ultimately delivers on display and performance, with great cameras for the ...

Cher spent years not knowing her real name. The singer wrote in her memoir, released on Nov. 19, how “shocked” she was when she “decided to legally change [her] name to simply Cher.” ...

This is especially true when anyone refers to all marketing mix models (MMMs ... MMM—and they’re straightforward about them (i.e., they don’t suggest you get a sports car to handle the ...

From Gen AI guardrails to the population conundrum, Kantar’s Marketing Trends 2025 report ... testing and learning to find the right mix across traditional channels, SVOD, and AVOD platforms ...