Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

As generative artificial intelligence (AI) continues to broaden its capabilities, more companies are turning to platforms like ChatGPT to produce text and images for their campaigns.In 2023, as genera ...

OMN, a marketing agency from Switzerland, is making big moves in digital marketing with its latest plan. The company has ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

FND eCommerce case study highlights marketplace opportunities amid growing digital sector across Tyne and Wear.

Small businesses can learn from Amazon and use the same strategies the e-commerce giant employs to drive sales even if they ...

London College of Fashion, has partnered with IMRG, the voice of eCommerce in the UK, in a forward-thinking collaboration that connects academic research with real-world retail strategy. IMRG are a ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...