Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Micro-influencers are where it’s at in 2025. Forget shelling out big bucks for celebrity endorsements. These folks have ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

In the early stages of engagement, B2B buyers are assessing not just your solution, but also your credibility, transparency ...

ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Intel's new chief executive is exploring a big change to its contract manufacturing business to win major customers, two ...

As generative artificial intelligence (AI) continues to broaden its capabilities, more companies are turning to platforms like ChatGPT to produce text and images for their campaigns.In 2023, as genera ...