DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

AT&T is currently testing the ads on DirecTV, its satellite TV service ... contends the telecom still sees the new ads as "non-interruptive." Lesser went on to claim that research suggests ...

NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...

The 1985 Bears will always have the “Super Bowl Shuffle.” Will the ascendant 2025 Cubs hang their caps on a faux bald Dansby Swanson crooning to a takeoff of “Take Me Out to the Ball Game?” ...

“Fully insourcing our ad sales team enables DirecTV to implement an aggressive new advertising sales strategy with more control and better efficiency,” DirecTV Entertainment executive vp Eric ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.