Shreyas Mahimkar: Redefining TV Ad Effectiveness With Data-Driven Precision
Shreyas Mahimkar, a renowned data scientist and business technology leader, has revolutionized the measurement of TV ad ...
Sorry, Mad Men. The Ad Revolution Is Here.
Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison ...
Ireland embraced data centers that the AI boom needs. Now they’re consuming too much of its energy
Dozens of massive data centers are consuming more electricity than all of the urban homes in Ireland and starting to wear out ...
Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say
Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a ...
Decoding The Customer Journey — AI's Role In Meaningful Advertising
Artificial intelligence (AI) is rapidly becoming an indispensable tool for brands seeking to engage consumers in more ...
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
adexchanger2d
Key CTV Trends Driving Advertising Innovation In 2025
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...
The Financial Express2d
Is India ready for neuroscience-backed advertising?
Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging can bridge the gap ...
B2B Marketing Magazine9d
A Definitive Guide: What Is Data-Driven Marketing And Why Is It Important?
Understanding the needs of the business: This part is the most crucial ... Advisory Services to highlight its memorable ...
10 business leaders who spearheaded industry-transforming change in 2024
Learn about business leaders like the WNBA's Cathy Engelbert and Amazon's Mike Hopkins who are innovating in their sectors.
Marissa Mayer just laid out a possible business model for ad-supported AI chatbots
Marissa Mayer has a lot of insights into the promise and problems with online advertising. She played an instrumental role in ...
Data Is Labor: The Five Degrees Of Data
Recently, Meta’s Chief AI Scientist, Yann LeCun, said he expected powerful and all-knowing AI assistants within years. Today, large companies like Pepsi and Jones Lang LaSalle are reporting ...