Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

In May, the Irish Council for Civil Liberties obtained High Court approval deeming its action admissible as a representative ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

TikTok is facing a fresh European Union privacy investigation into user data transferred to China. The Irish Data Protection ...

At the core of the Connecticut data privacy law is transparency rights that give consumers insight into the collection, use ...

Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the ...