Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to ...

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how ...

TikTok is facing a fresh European Union privacy investigation into user data transferred to China. The Irish Data Protection ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

At the core of the Connecticut data privacy law is transparency rights that give consumers insight into the collection, use ...

OpenAI is developing a Chromium-based browser with AI agents, challenging Google Chrome’s ad business and aiming to reshape ...