Dozens of massive data centers are consuming more electricity than all of the urban homes in Ireland and starting to wear out ...

Artificial intelligence (AI) is rapidly becoming an indispensable tool for brands seeking to engage consumers in more ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging can bridge the gap ...

Learn about business leaders like the WNBA's Cathy Engelbert and Amazon's Mike Hopkins who are innovating in their sectors.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

Recently, Meta’s Chief AI Scientist, Yann LeCun, said he expected powerful and all-knowing AI assistants within years. Today, large companies like Pepsi and Jones Lang LaSalle are reporting ...

Finally, APRA contains a private right of action, which means anyone can sue a business alleging noncompliance with the law.

Nielsen has removed some of Paramount Global's data for advertising measurement in a new product update. The move comes as ...

The U.S.'s largest oil company is designing a natural gas power plant outfitted with carbon capture technology to meet tech ...

An analysis released Wednesday by the Senate Committee on the Budget found that the rate at which insurance contracts are ...

The television maker is a key part of Walmart’s big push to become an advertising platform to rival Amazon. You might remember that, back in February, Walmart said that it would buy Vizio, the company ...