Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

There has been a lot of talk recently about how the NBA ratings are declining. Bucks Star Giannis Antetokounmpo responded to that talk.

Even fewer NBA stars get a lifetime contract with a shoe brand. Michael Jordan was the first guy to do it when he ended up ...