PHOTOS: At 50, Hello Kitty is as 'kawaii' and lucrative ... Part of the confusion stems from a misunderstanding of “kawaii,” ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

Hello Kitty is the epitome of Japan’s “kawaii” — cute — soft power, and she is the mascot of a campaign promoting good tourist etiquette in Tokyo. Posters celebrating the 50th anniversary are on ...

Former Hong Kong executive can't restock the merch shelves fast enough at Hello Kitty Cafe Vancouver. Expansion across Canada ...

These kawaii toasts will brighten up your day! McClain elected to replace Stefanik in House GOP leadership Scientists discover a ‘third state’ between life and death Winter Weather Warnings for 5 ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

From a stoic ‘queen’ crossing a desert to silly and heartwarming portraits, these dog photo competition winners highlight the ...

‘Tis the season to start stocking up on gifts, and there’s one thing that even the most seasoned parent always finds themself ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...