The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

Learn how successful business owners leverage agentic AI, emotional intelligence tools, and data enrichment to automate ...

Learn how to protect your organization from potential threats and losses with these six essential skills and competencies for effective risk management and mitigation.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.