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Kraft Heinz takes powdered-drinks brand Crystal Light into alcohol
The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink cocktail on the market”.
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Kraft Heinz’s Crystal Light enters alcohol space for the first time
The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower ...
Kraft Heinz enters the alcohol market for the first time with Crystal Light cocktails
Crystal Light Vodka Refreshers will come in the flavors wild strawberry and lemonade to start, the company said.