Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today1. Crest, the #1 toothpaste brand in America, is transforming ...

Too much fluoride can make your teeth brown, but getting a little bit is a dentist's dream. Here's the complete history of ...

Opponents point to potential health risks from high levels of fluoride, but officials say levels in water are safe and needed ...

PG also showcased innovative products such as Crest's whitening toothpaste, which gently removes stains while protecting enamel, and Oral-B's iO Series toothbrush, featuring pressure control ...

Amazon's (AMZN.O), opens new tab push to offer more everyday essentials like toothpaste is hurting its average selling prices, but it is also a guard against rivals such as Temu and Shein that ...