Strategic event planning can incorporate market targeting by including activities that appeal to certain types of customers. For example, a business that sells luxury cars might see its target ...

Maribeth Smith’s introduction to the world of event planning sure was a doozy—coordinating the city’s first significant Final Four in 1991. In the 20 years since, Smith has planned some of ...

Cuyahoga Community College's Corporate College East plans in January to reinstate its meeting and event planning program, which has been suspended since May. The former Shlensky Institute for Event ...

Benefits Of Outsourced Event Planning. There are many benefits to outsourcing the design and production needs for your corporate events and meetings. In addition to identifying preferred venues ...