The new paper is one of the few empirical studies that examines what exactly makes people “cool,” said Jonah Berger, an ...

While phone calls are still around, texting has become the norm. Where words fall short, emojis step in with more than 10 ...

Emojis can also take on distinct meanings depending on the generation that uses them and the platform they are shared on ...

Emojis, as well as memes and other forms of short-form content, have become central to how we express ourselves and connect ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Just about everyone has visited a pharmacy, but it’s a rare experience to get a peek behind the curtain. For three days in ...