It is more crucial than ever to have a consistent brand identity in the cutthroat market of today. From business cards to ...

The packaged snacks manufacturer unveiled a new logo and packaging design as part of a brand refresh. Hostess — producer of Donettes, Twinkies, Cupcakes, Ding Dongs and more — modernized its look and ...

The maker of flash drives and memory cards, gave itself a (dare we say . . . cool) rebrand ahead of its planned spin off next ...

WWE's new Raw logo breaks design boundaries with 16-direction lighting and bold gradients. Learn why Tony Khan and AEW don’t ...

Eastside Golf has had a landmark year. The apparel brand loved by Chris Paul and Stephen Curry is helping make golf more ...

Lego introduced other popular themes after that, like Lego Pirates, but the number-one theme was Lego Town (now called Lego ...

Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury's newly revamped mascot, logo, and ...

Hostess announces major brand refresh with modern logo design for Twinkies and the entire snack lineup. Do you like it?

The 1990s had iconic championship belt designs that wrestling fans want back, but also some really poor ones that should stay ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

The “four rings” turns to “four letters” in China—a choice that also signals deeper shifts in the global auto market, where ...

Hostess announced it's getting a new logo and packaging design as part of a refresh of its more than 100-year-old brand. That ...