With pro cyclists consuming as much as 200g of sugar per hour and amateurs trying to replicate it, the cost of fuelling your ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

Powdered hydration drinks are drink mixes in powder form. Easily combined with water, they’re designed to help replenish ...

Discontinued energy drinks like Surge, Vault, and MTN Dew Energy might be gone from stores, but the memory of them still gives us a nice little pick-me-up.

Confused about sports drinks and energy drinks? Read ahead to find out which is safer and when to use them, with simple tips from an expert.

The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and continue its exponential growth.

Energy drinks can be useful after a late night out, offering a boost in energy for everyday activities and even, possibly, better physical performance during workouts. But, what makes an energy ...

Switch Energy Drink, the homegrown South African brand renowned for its bold flavours and innovative spirit, is thrilled to announce the launch of its groundbreaking 24 Mixed Case. This ...

CELSIUS provides all the Essential Energy you need without any of the bad stuff. CELSIUS is functional energy, made with premium and proven ingredients. Available in a variety of both sparkling ...

Virtue has launched clean energy drinks that are free from sugar and have zero calories, for a healthier alternative to energy drinks and coffee.