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The dangers of marketing orthodoxy and how to break the cycle
The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default ...
Coca-Cola Has Recalled More Than 13,000 Cases of Product—Here's What You Need to Know
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The New Cola Wars
When Kamran learned of the boycott against Coca-Cola last October, he immediately stopped stocking the brand, and started looking for an alternative. “We wanted to be behind this. But is there ...
Is Coca-Cola Going Back to Being a Market-Beating Stock?
But Coca-Cola stock may be returning to its market-beating status of yore. It has surpassed the S&P 500 ( SNPINDEX :^ GSPC) ...
Mukesh Ambani set to revive Campa Cola, Big Challenge for Coca Cola and Pepsi as Reliance Industries plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...
The Quintessence of Global Marketing: Coca-Cola’s Visual Ode to Mexican Authenticity in Nordic Lands
Coca-Cola has launched a campaign in Norway that transcends marketing boundaries, fusing Mexican tacos with Scandinavian ...
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Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...