Superimposing image onto catalog copy Here’s an “upscale” catalog of home furnishings. It’s slightly nonstandard in size: 9″ × 10-1/2″. Enamel paper and full bleed, of course, to preestablish the ...

Second, we’re looking at copy and only at copy. Glitz and 200-lb. enamel paper and Websites that spin and whirl are outside the orbit of these comments. Great copy can’t always rescue a catalog that’s ...

You can copy entries from multiple catalogs in a single PROC step, not just the one specified in the PROC CATALOG statement.

He defined great catalog copy for the standing-room-only “Critique Your Ability to Sell Off the Page” session as “Copy that sells product while at the same time differentiating and ...