Of course, candy also needs to taste good for people to like it. All the word of mouth in the world won’t permanently increase sales of a bad product.

Candy, a convenience store product in Japan, spurred debate over what the “taste of nothingness” tastes like, if anything. Skip to content Skip to site index.

The candy was manufactured by Kanro, one of Japan’s major candy companies, and test-marketed in some stores last fall by Lawson, a convenience store chain.