PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Banarasi is undergoing a makeover through a wave of Westernisation. Think of Banarasi in modish silhouettes like corsets, ...

Shapewear has a long history including corsets and waist trainers that pinch and prod ... This brand popularized shapewear ...

Lingerie and loungwear retailer Intimissimi has named Emily Ratajkowski as its new U.S. brand ambassador. The supermodel follows in the footsteps of Jennifer Lopez, who was named Intimissimi’s global ...

Emma Chamberlain posed with a series of bags to launch the fashion label of Hollywood celebrity stylist Jared Ellner ...

The actress’s meteoric rise has taken her from Bridgerton star to Louis Vuitton ambassador – but she claims she doesn’t get ...

Inners, corsets, bralettes, undies etc ... Inside & outside edge Bloomers were earlier worn as an innerwear or underneath the ...

Malaika Arora proved denim-on-denim outfits are here to stay as she stepped out in a striking look for an event in Mumbai. Check out all the details.

HALLOWEEN revellers hit the town last night in racy costumes to celebrate the season. Thousands of partygoers donned fancy ...

Then, this past Monday, she contradicted herself at Fortune Most Powerful Women Summit in Laguna Niguel ... Lizzo launched her own shapewear line, Yitty, with corsets, bodysuits and sculpting ...

Perhaps the real test of a truly iconic look is walking into a costume party dressed as one of these women, and everyone ...