Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Graphics should incorporate the university’s color palette and other brand standards. Additionally, graphics should never replace university logo and must always be paired with a university logo.

Examples of these materials include ... For high-quality marketing materials that adhere to the branding guidelines, we encourage you to work with the Marketing & Communications Department. The ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

A brand is a company's name, promise, personality, and reputation all rolled into one. For example, when I say "BMW," what do ...

CU Boulder’s brand and design elements work together to tell a cohesive story. See examples of design elements in practice and learn how to use individual assets to create an integrated, branded ...