As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Matt Saunders breaks down why trademarks important for nonprofits and the simple steps you can take to protect your brand.

In a statement, Raleigh, North Carolina-based First Citizens said it acquired the SVB brand assets, including the trademarks and domain name, from the FDIC in March 2023, and will defend its ...

Steven Rosen is now CFO at the make-up brand, while Dave Reece has been appointed COO to help accelerate the make-up brand’s ...

Past slogans have included "Reign the Zone," "Bring out the Blue" and "Always Royal," to name a few ... vice president of brand innovations for the Royals, in a press release.

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...

In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

They consistently outperform, drive innovation, and shape markets—yet they remain underfunded and undervalued.

Elon Musk alleges a coordinated campaign funded by prominent figures like George Soros is targeting Tesla. He names specific ...