The France family’s legacy: From founding NASCAR to its decline NASCAR has been revolving around the France family since its inception in 1948, when Bill France Sr established the sport as an ...
Many weeks back, Fox Sports began promoting the 2025 Daytona 500. Networks only do that with events like the Masters, Kentucky Derby and Super Bowl.
If Bill Jr. was the pragmatic son, little brother Jim — NASCAR's current CEO and the founding family’s last link to the Daytona 500’s birth — is undoubtedly the understated France.
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