And branding can be a powerful way to turn a one-time gathering into a ritual, Parker said. “When something has a name, it becomes easier to remember, talk about and return to,” she said.

Diogo Jota's heartbroken wife visits morgue as fans gather for vigil after Liverpool star's tragic death - Rute Cardoso, who married the Liverpool star in a lavish ceremony on June 22, was pictured de ...