Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Summer’s entrance hymn had only ...

As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the back-to-school (BTS) shopping landscape. With 60% of voters opposing the dismantling ...

As back-to-school approaches, brands face an especially difficult choice: stick to plans and hope for the best or acknowledge ...

Nearly 3 in 4 US families plan to spend the same or more on back-to-school shopping this fall, according to a new survey from ...

A back-to-school (BTS) spending survey conducted in May by PwC has some good news for retailers: shoppers are not planning to ...

Back-to-school shopping is a family affair. Historically, brands have targeted moms with back-to-school campaigns, but dads actually outspend moms by $115 on average. Pre-teen shoppers are expected to ...

Walmart Inc. WMT is kicking off the back-to-school season with a bang, launching its Walmart Deals summer savings event from July 8 to 13. The six-day sale promises deep discounts across electronics, ...

WRENTHAM, Mass., June 5, 2025 /PRNewswire/ -- Families across the country are preparing for back-to-school shopping, with overall spending expected to reach approximately $41 billion. Despite the ...

Apple’s Back to School promotion for 2025 is now available. For a limited time, eligible customers can get AirPods or another eligible accessory for free when they buy a new iPad, MacBook, or iMac.

The share of parents beginning their back-to-school shopping in June has nearly doubled from 11% last year to 20% this year, according to a TeacherLists survey of 1,200 parents or guardians of K ...