Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Amazon’s back-to-school campaign rides on the heels of its successful Prime Day annual shopping event, which was held from July 11-12 this year. Shoppers over the course of the two-day event purchased ...

The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students ...

The back-to-school rush is here, and so is the pressure to stretch every dollar. With prices still rising and shopping starting earlier than ever, parents are looking for smart ways to get their kids ...

As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the back-to-school (BTS) shopping landscape. With 60% of voters opposing the dismantling ...

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the ...

Back-to-school shopping used to be like Black Friday, a mad dash from store to store for way too many school supplies, in a sea of other harried parents. That’s way too people-y for the pandemic.

Back-to-school shopping is different once again. This year, school supply shortages are looming, which experts say makes it pressing to shop early. $3,500 iPhone possible?

This month, Gomez was announced as the face of Hot Topic's Take Note 2023 Back-to-School campaign, which includes a lookbook of cool outfits photographed on a real school campus – and a chance ...

In these countries, Apple’s Back to School campaign runs until March 13, 2025. For countries like the US and Canada, the campaign usually starts in June.