Sainsbury's launches its Christmas ad featuring the BFG. Head of campaigns, Emma Bisley, discusses how it will resonate with shoppers this year.

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

In an imaginative blend of fiction and reality, Sainsbury’s has released its much-anticipated Christmas advert for 2024, ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by Sainsbury’s. The BFG, the 24-foot-tall friendly giant known for being part of ...

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG).

John Lewis has finally revealed their 2024 Christmas advert as the battle of the ads gets well underway, here is our round-up ...

Sainsbury's has unveiled its heartwarming Christmas TV advert for 2024, featuring a beloved character from ... alongside the iconic Big Friendly Giant, BFG. Inspired by Roald Dahl's classic ...

Sainsbury's has just unveiled its 2024 Christmas advert and it stars an iconic children's character who helps a supermarket ...