Elevations Credit Union is paying athletes at the University of Colorado Boulder by way of a new credit card. The annual fee, plus two cents per transaction, will go to a collective that provides ...

IBM, one of earliest -- if not the first -- buyer of sports sponsorships from the tech (then called computer) category, has signed a global sponsorship deal with ... Wimbledon and a recent agreement ...

The unique initiative follows Corona Cero’s iconic sponsorship of the Olympic Games – the first-of-its kind for a global beer brand. The brand is incorporating this new term in all athlete agreements ...

Sponsorship deals were far from Jonny Bottorff's mind when he transferred to Northern Arizona University on a football scholarship. As money-making opportunities for college athletes have boomed since ...

Several Division I athletes said that the money available to them through NIL deals remains a small consideration compared ...

Into November, Chelsea remain without Infinite Athlete, or any sponsor, on the front of their ... or Manchester City’s £400m, 10-year agreement with Etihad. Yahoo Sports ...

“It’s out of rugby season and into hockey season, but we’re staying busy with athletes of all types,” said Dr. Jonathan Hodax, board-certified orthopedic surgeon and team orthopedic ...

GENEVA (AP) — FIFA finally announced a first sponsor for its revamped Club World Cup on Wednesday in a deal that will brand video review checks at the tournament in the United States next year.

Set to take place in Minnesota from June 20-26, 2026, the USA Games will include 16 featured team and individual sports, inviting athletes, coaches, fans and volunteers to come together and ...