Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we know today. The initial emblem, crafted by agency Turner Duckworth (who would ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon’s earliest logos, from 1995 to 1997. Credit: Amazon screenshot. Amazon screenshot. Amazon’s very first brand mark included a very literal interpretation of its name: an image of the ...

Pictured is the Amazon Books logo mounted on the brick and mortar wall on opening day of the company's first storefront at University Village in Seattle, Wash. on Nov. 3, 2015. The store will ...

Although Amazon sells physical books in its store, there are stations for its Kindle e-reader, too. Customers shop at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015.