You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart ...

GetYourGuide has sent new proposed advertising modules to the EC to enable Google to comply with the Digital Markets Act.

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad […] ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

The news is out, and it is catching the tech world’s attention: OpenAI, the creator of ChatGPT, is stepping into Google’s ...

Tag diagnostics for the Google Tag is available in Google Tag Manager, Google Ads, and Google Analytics to help you quickly identify and troubleshoot potential issues. Measurement diagnostics for ...

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...

Alphabet is leaning on artificial intelligence across its advertising and cloud services businesses Alphabet-subsidiary ...

Manage Ad Privacy . One of the most important steps I have taken to safeguard my privacy on Chrome was adjusting Ad Privacy settings. These settings let me control how much of my ...

Celebrity animal advocates including Ricky Gervais and Dame Judi Dench are calling for Sheffield residents to help them pressure the government on trophy hunting.