You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

Celebrity animal advocates including Ricky Gervais and Dame Judi Dench are calling for Sheffield residents to help them pressure the government on trophy hunting.

We’ve all had that moment after talking with a friend when we start seeing targeted ads related to our topic of discussion on ...

MedFire Media (a division of Logjam Solutions Limited) is introducing a proprietary approach to omnichannel content marketing ...

Throwing money at ads without tracking return is like playing darts blindfolded. That’s why marketers love tracking return on ...

Disney+, Hulu, and ESPN+—have reached 157 million global monthly ad-supported viewers, reflecting the company's significant ...

You can get started today,” says human behavior professor and career coach Melody Wilding, author of “Managing Up.” ...

The spring semester started Monday at Pitt, and coach Pat Narduzzi welcomed 11 transfers and 14 early-enrolling freshmen to ...

Hair stylist Chris McMillan, is the talent behind some of the most buzzy hair moments seen on the red carpet and front covers ...