The announcement that Liverpool would be returning to Adidas as the supplier of their kits made serious waves when it was ...

Sportswear giant adidas has launched the F50 Two Horizons football boots pack, a stunning tribute to Arabic culture combined ...

Former Oklahoma guard Trae Young has signed a sneaker deal with Jordan Brand, the company announced Friday in a press release ...

Caitlin Clark’s rise and Paige Bueckers’ potential as Dallas’ No. 1 pick spark WNBA buzz. Can the LA Sparks and Lynn Roberts ...

On November 16th, while heading out for the Atlanta Hawks West Coast road trip, Young was seen in full Jordan Brand apparel. On November 18th, before the Atlanta Hawks' matchup against the Sacramento ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Introduction  The sports goods industry post Covid is facing a consumer-centric future. It is at the crossroads trying to use ...

Jaylen Brown admitted there had been times in the past where he thought he "deserved more" in his interview with Men's Health ...

Ontario Christian High phenom Kaleena Smith became the first high school girls’ basketball player to sign an NIL deal with ...

Adidas Originals and Avavav teamed up for the first time to create a whimsical new collection featuring 13 new pieces.

Three stripes and you're out! Score trainers for a wild $27, plus running shoes and even a Meghan Markle-approved pair for ...

The sentencing hearing for Scott Farmer, who killed Daniel, Fabian, Lilian and Daniel Gonzalez in a crash on U.S. 10 in ...