Today adidas launches the limited collection F50 Two Horizons Pack. For the first time ever, the iconic F50 franchise name is ...

Rising WNBA grassroots star Kaleena “Special K” Smith joins Adidas and Candace Parker, marking a major milestone in women’s ...

Despite injuries, Derrick Rose’s net worth has soared thanks to his NBA MVP season, Adidas contract, and entrepreneurship off ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16%, respectively, of the $146bn in net sales generated by the 15 biggest ...

David Beckham is one of the most famous soccer players of all time. He rose to superstardom with Manchester United and later ...

The latest Liverpool news as a video showing the 'leaked' 2025/26 home kit made by Adidas has been shared online.

Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

Adidas has signed a NIL deal with Kaleena Smith. With this, she becomes the first woman player, who is still in high school, to get into a contract with the global sportswear brand Adidas.

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Insights Boycotts can be an effective way to force corporate change.  Not every boycott is warranted or successful.  Some ...

Caitlin Clark, Paige Bueckers, and Juju Watkins are rising basketball icons, shaping the future of the WNBA and Nike’s legacy ...