Jalen Hurts, the face of the NFL Jordan brand, sat down with Cooper Manning to talk about representing the legendary shoe ...
Elsewhere, the company has risked alienating sneaker enthusiasts with lawsuits. It tried to throw new sneakers and other gear at waning consumer enthusiasm, with little avail. Finally, Chief Executive ...
Get to know the best Super Bowl commercials ever—funny, emotional, and unforgettable moments that stole the show.
The late-teen Air Jordan models have historically underperformed at retail, but Jordan Brand strategically tightened up the ...
The Super Bowl draws huge viewership, making it a prime spot for advertisers. Brands invest heavily in creative commercials.
Like Arizona State's football program, which was mired in NCAA sanctions and probation, Peach Bowl CEO and president Gary Stokan can relate.