Guess it’s not so easy to uproot the way TV ads have been bought and sold for decades. It takes a long time for agencies to integrate new data into their existing ad-buying platforms. Plus, despite ...

Warner Bros. Discovery just gave buyers a data-driven platform to guide their decisions and a simplified approach to targeting their key demographics. Just ahead of its upfront presentation today ...

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Media buy is the purchase of advertising from a media company such as a television station, ... A Comprehensive Guide. DAGMAR: Definition in Marketing, 4 Key Steps, and How It's Used.

Also known as “Spot Buying” or “Non-Guaranteed Premium,” this is a lesser-known type of programmatic advertising. Advertisers choose ad spots before they go on the private or open market.

The events — which begin next week and are known as the upfronts — will guide companies as to where to commit their ad dollars in the fourth quarter of 2025 and beyond.