Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the ...

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the ...

Communing with nature. Doing all of the above while looking elegant and refined. Pantone hopes its 2025 selection for color of the year, “Mocha Mousse,” will fulfill people’s need for ...

For its evocative nature and warmth, Pantone 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year. Pantone Color Institute Executive Director Leatrice Eiseman artfully describes ...

Getty Pantone’s Color of the Year for 2025 is a big win for quiet luxury lovers! The global color authority officially named Mocha Mousse (PANTONE 17-1230) as the color that will dominate the ...

“It will look worse when in paint as Pantone ink is clear and base paint starts out blue white before pigment gets added. I’d rather have a darker taupe, if asked.” But elsewhere ...

Frances Solá-Santiago is the Fashion Editor at InStyle covering style and culture. Prior to joining InStyle, she held roles at Refinery29 and People en Español. The no-pants trend is going ...

Color stans eagerly await the annual announcement of Pantone’s Color of the Year. It serves as a vibe check or prescription for the year ahead. In the age of heightened political anxiety ...

“It will look worse when in paint as Pantone ink is clear and base paint starts out blue white before pigment gets added. I’d rather have a darker taupe, if asked.” But elsewhere online, women of ...