All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...

There is a lot of discussion in the B2B marketing world about speaking the language of finance. In a column for Marketing ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index.

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Cadbury’s decision to bring its ‘Secret Santa’ creative back for another festive season is paying dividends, as the chocolate ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra ...

Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new ...

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.