MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...
Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for ...
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...
The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the ...
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...
Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...
Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...
In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...
Subscriptions have undergone a notable shift: Rising prices have become the norm as inflation, supply chain disruptions, and increasing operational costs have pressured companies to adjust their ...