Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...

Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...