Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Your competitors will take every opportunity to lure your customers away with promises of better deals and more perks. Your regular customers are likely your most significant profit source, so it’s ...

Which characteristics do you seek when considering employees for promotions or recruiting for a management position? Specific personality traits are necessary to handle leadership responsibilities, ...

Remote work is ubiquitous today. Many professionals have ditched their 9-to-5 workdays in the office for the flexibility of working from home — or anywhere with an internet connection. With tech ...

For decades, hiring permanent employees was the norm for businesses. However, today’s scaling companies frequently outsource project-based jobs to freelancers instead of hiring full-time staff. Hiring ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Whether your employees work in an office or remotely, prioritizing their mental, ...

Workers thrive in cultures that encourage support, personal growth and open communication. Here are some tips to achieve that culture.

In a time of evolution and change in business regulations and information security, business leaders often face privacy and security challenges they lack the knowledge and experience to address. While ...

Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...