The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

Live video threw sports broadcasts for a loop – but not pirate streamers. Plus, media buyers are dealing with more AI-powered ...

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena.

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

Nextdoor CEO Nirav Tolia on the power of location data for targeting, Nextdoor’s AI investment plan and its big advertising ...