The firehose of podcast advertising research brings a new deck from AnalyticsIQ, an Atlanta-based research consultancy. The study is titled Podcast Listening Behaviors, and takes its data from Pew ...

Benchmark Survey; New Questions (Jacobs Media) -- Shade (Ari Herstand) Continue Reading → ...

Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this ...

Euphoric public statements are emanating from Spotify as the world's leading streaming audio platform releases Q3 earnings.

The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year. The field work interviewed 515 respondents, all of them podcasters. That group ...

Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy ...

New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: ...

Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser's words, is to ...

Apple’s annual release of top podcasts in various categories is here. It is based on devices that pull from Apple Podcasts — ...

Edison Research has released its Top 50 Podcasts in the US ranker for Q3. Edison lists, which are based on surveys, are different from rankers which derive their results from server downloads, because ...