The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

The cultural landscape of Lebanon, like much of the MENA region, is deeply rooted in traditions that define women’s roles both in society and the workplace. Despite global conversations around gender ...

Today, most people get their news from social media, and with the rise of misinformation, maintaining their trust is increasingly difficult. It’s not just about grabbing their attention but also ...

In the following interview, Maha Abouelenein, CEO and founder of Digital & Savvy and author of 7 Rules of Self-Reliance, discusses how she has redefined what it means to be self-reliant in a ...

Aleph, a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem, is strengthening its partnership with Reddit to support the growth of ...

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of ...

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that ancient cultures, societies, and civilizations were not creative – ...

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people ...

The Multi-Award winning creative director joins the management team of the independent retail consultancy and will be responsible for the creative direction of four creative teams. He will play a ...