Makeup artists say the trend is innocent enough, but many Asians say it's racially insensitive and hints at cultural ...

I'm convinced there's a genie in this bottle." —a reviewer talking about Mixsoon Bean Essence View Entire Post › ...

K-beauty may be a certified trend in the West, but in South Korea, skin care routines that include moisturizers, masks, serums, and sunscreens have always been considered as basic as brushing your ...

Korean skin care and Glass Skin are at the center of the trend that pursues beauty that is not flashy but carefully managed.

"I decided to do the opposite and followed the tutorial of a Korean makeup artist ... has a citrus floral scent and includes premium white truffles that were extracted from Piedmont, Italy ...

Strategically placed shimmer packed quite a punch at Alice + Olivia’s Spring/Summer 2025 presentation, courtesy of Tarte Cosmetics ... from scarlet to stark white—gave the eye lots of ...

Zhao Siqi’s outlook on Korean products has evolved. The 28-year-old financial services worker in Shanghai is partial to “History of Whoo”, a cosmetics brand endorsed by Kim Ji-won ...

Blake Lively revealed how her makeup artist created a big lip illusion for her recent outing to CFDA Fashion Awards. Here’s ...

Performance Beauty Group has named JuE Wong as CEO, effective immediately. Wong joins from Olaplex Holdings where she also ...

South Korea is one of the leading beauty markets in the world, and it is constantly growing. In the APAC region, it is even the biggest exported of beauty products. Behind this success, there lies ...

Ya live, ya learn. Blake Lively, for instance, has learned that having a professional makeup artist use eyeshadow to shade ...