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Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

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Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for ...

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Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...