Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Key takeaways – Google announces new AI capabilities for travel companies, and this month partnered with Spanish OTA eDreams to build new AI products. – Online travel agencies (OTAs), including ...

Image: Shutterstock You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now? There’s obviously a lot of planning ...

For pharma companies, social media has become an essential tool for supporting both patients and healthcare professionals. From connecting people living with chronic conditions to sharing vital ...

Enabling users to checkout in-app with TikTok Shop A large percentage of brand activity on TikTok tends to focus on organic content, but FMCG brands are increasingly exploring the platform’s social ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

From this it aims to offer customers a slicker, more streamlined, and ultimately enjoyable experience – as well as to combat the growing competition of ecommerce front-runners. So, here’s a run-down ...