Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

Trail vehicles in innovative ways that would engage consumers. It partnered with the global media platform Teads on a CTV ...

How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...